Open Educational Resources
Open Educational Resources are free to use and offer students access to hundreds of quality academic papers, journals and books to help in your studies.
Make sure you have your ProQuest login details to hand. These can be found on Blackboard. Also, note you will be required to create a BookBoon account to access and download the textbooks.
Any questions or issues please contact our Librarian Luke Privitera - LPrivitera@holmes.edu.au
Buyer Behaviour
University of Wollongong Australia - A review of consumer decision-making models and development of a new model for financial services - This article reviews prominent models of CDM and identifies strengths and limitations.
BCcampus - Introduction to Consumer Behaviour- This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology.
Pressbooks - Customer Centric Strategy - Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures.