Buyer Behaviour
University of Wollongong Australia - A review of consumer decision-making models and development of a new model for financial services - This article reviews prominent models of CDM and identifies strengths and limitations.
BCcampus OpenEd - Introduction to Consumer Behaviour - This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology.
Pressbooks - Customer Centric Strategy - Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures.