Open Educational Resources
Open Educational Resources are free to use and offer students access to hundreds of quality academic papers, journals and books to help in your studies.
Make sure you have your ProQuest login details to hand. These can be found on Blackboard. Also, note you will be required to create a BookBoon account to access and download the textbooks.
Any questions or issues please contact our Librarian Luke Privitera - LPrivitera@holmes.edu.au
Research
ProQuest - Business to Business Market Research - Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research.
Bookboon - An Introduction to Business Research Methods - This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
ProQuest - Marketing Research That Won't Break the Bank - In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
ProQuest - Effective Use of Market Research - The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.
Lumen Learning - Marketing Research and Consumer-Created Content – An online text talking specifically about researching using digital media
Pressbooks - Critical Thinking in Academic Research - Critical Thinking in Academic Research will introduce students to the techniques and principles of critical thinking.